Product Evangelist

WHO WE ARE

Sapaad is a global leader in all-in-one unified commerce platforms, dedicated to delivering world-class software solutions. Its flagship product, Sapaad, has seen tremendous success in the last decade, with thousands of customers worldwide, and many more signing on.

Driven by a team of passionate developers and designers, Sapaad is constantly innovating, introducing cutting-edge features that reshape the industry. Headquartered in Singapore, with offices across five countries, Sapaad is backed by technology veterans with deep expertise in web, mobility, and e commerce, making it a key player in the tech landscape.

THE OPPORTUNITY

We are looking for a passionate Product Evangelist to join our team and help spread the word about the value and impact of our solution both internally and externally among potential customers, existing customers, and other stakeholders.

As a Product Evangelist, you will play a pivotal role in building brand awareness and driving product adoption by positioning our SaaS solution as the best-in-class for restaurant management. You will be the voice and advocate for our product, sharing your passion and knowledge with prospects, customers, industry leaders, and internal teams. This role requires a dynamic storyteller who can effectively communicate the benefits and technical features of our solution to diverse audiences in the F&B industry.

At Sapaad, you’ll have the opportunity to shape and promote a cutting-edge SaaS solution in the F&B market, a dynamic and collaborative work environment, flexible working arrangements (remote options available) and professional development and career growth opportunities. If you are passionate about technology and have the ability to inspire and engage others, we’d love to hear from you.

RESPONSIBILITIES

• Advocate for the Product: Act as the primary ambassador for our Restaurant Management Solution by educating and inspiring restaurant owners, managers, and industry stakeholders about its benefits.
• Content Creation: Develop compelling content including blogs, whitepapers, case studies, presentations, and videos that highlight key product features, use cases, and customer success stories.
• Product Demonstrations: Conduct engaging and persuasive product demos to potential customers, partners, and industry groups.
• Public Brand Representation: Represent the company at industry events, webinars, podcasts, and conferences, sharing your expertise on the F&B market and how our product addresses industry pain points.
• Collaborate with Sales: Work closely with sales and customer success teams to ensure consistent messaging and to support customer acquisition efforts. Equip the sales team with tools to turn leads into sales and to do outbound prospecting. Battle cards, prospect ready videos, conversion tips and tricks, FAQs, product teasers, facts & figures, and other great funnel catalysts.Participate in closure of large/enterprise deals using product expertise and impactful presentations.
• Collaborate with Marketing: Work closely with the marketing team to create compelling messaging, collateral, and campaigns that communicate the value of our products.
• Customer Advocacy: Build and nurture relationships with existing customers, gather feedback, and turn them into brand advocates by showcasing their success stories.
• Market Research: Stay informed on industry trends, competitors, and customer pain points to ensure our messaging remains relevant and compelling.
• Social Media Engagement: Be an active voice on social media platforms, participating in relevant industry conversations and expanding the product’s reach. Engage with customers across different channels and mediums using video content, podcasts, customer interviews, and social media engagement. As a product evangelist, you live in digital media. Create user communities, drive community engagement. Manage all social media engagements with our digital audiences.
• Your key performance indicators (KPIs) include (but are not limited to) growing “Engaged Advocates” and “Brand Ambassadors” (people who use, like and share using our product), driving conversions, and increasing ARPU.

QUALIFICATIONS

• Proven Experience: 3+ years of experience in product marketing, product evangelism, or similar roles, preferably in the SaaS industry or F&B sector.
• Industry Knowledge: Strong understanding of the restaurant and F&B industry, including operational challenges and trends.
• Communication Skills: Excellent written and verbal communication skills, with the ability to translate technical product features into customer-centric value propositions.
• Public Speaking: Comfort with public speaking and experience delivering presentations or product demos to diverse audiences.